If you’re a B2B importer looking to find the right products at the right price, Yiwu Market in China is a goldmine of opportunities. Known as the largest wholesale market in the world, Yiwu offers an enormous range of goods for global buyers — especially small items that are easy to ship in bulk. In this guide, we’ll explore the best products from Yiwu for B2B importers, why this market is ideal for sourcing, and how to choose the right items for your business.
Why Yiwu Is a Top Choice for B2B Importers
Yiwu is located in Zhejiang Province, China, and is famous for its International Trade City, which has over 75,000 shops across five districts. This market supplies over 2 million different products and caters mostly to international wholesale buyers. Here’s why it’s ideal for B2B importers:
- Low MOQ (Minimum Order Quantity)
- Competitive prices
- Diverse product range
- Daily updates with new designs
- Custom packaging and private label options
Whether you’re importing for e-commerce, retail chains, or regional wholesale, Yiwu has the flexibility to match your needs.
Top 10 Best Products from Yiwu for B2B Importers
Below are the most in-demand and profitable categories that importers worldwide are sourcing from Yiwu in 2025:
1. Fashion Jewelry & Accessories
Yiwu is world-famous for its fashion jewelry. You’ll find thousands of suppliers selling earrings, bracelets, necklaces, and hair accessories in various styles, materials, and price points.
Why it’s great for B2B:
- High profit margins
- Lightweight for shipping
- Constantly changing styles to follow trends
2. Toys & Games
From educational toys to plastic figurines, Yiwu’s toy market is a hotspot for importers supplying to retail stores and online platforms like Amazon, eBay, or Shopify.
Popular Items:
- DIY craft kits
- Puzzle games
- Plush toys
- Electronic toys
3. Home Decor & Craft Items
Yiwu has a huge collection of decorative items that are ideal for gift shops and home decor retailers.
Top picks:
- Candles and holders
- Artificial flowers
- Decorative vases and wall art
- Seasonal and festival decorations
4. Stationery & Office Supplies
B2B buyers sourcing for schools, offices, or corporate gifting love Yiwu’s stationery section.
Includes:
- Notebooks, pens, highlighters
- Art supplies
- Calendars and organizers
- School kits and backpacks
5. Fashion Accessories
In addition to jewelry, Yiwu offers sunglasses, scarves, belts, and handbags that appeal to retailers and online stores.
Why B2B importers love it:
- Easy to ship in bulk
- Fast-selling trends
- Great for boutiques and fashion retailers
6. Kitchenware & Household Items
These everyday-use products are always in demand across global markets. Yiwu’s market is rich in both traditional and modern kitchen tools.
Examples:
- Silicone kitchen utensils
- Stainless steel cookware
- Cleaning tools
- Plastic storage containers
7. Party & Event Supplies
From balloons and banners to wedding decor and birthday hats — Yiwu is a global leader in party supplies.
Advantages:
- Low cost
- Seasonal demand spikes
- Easy customization
8. Electronics Accessories
While Yiwu isn’t a hub for core electronics (like phones or tablets), it’s an excellent place to source accessories.
Hot products:
- Phone cases
- Power banks
- Chargers and cables
- Earbuds and Bluetooth devices
9. Bags, Wallets & Travel Accessories
Importers focused on fashion or travel goods will find huge opportunities with Yiwu’s range of bags and wallets.
Best-selling items:
- PU leather wallets
- Backpacks and laptop bags
- Travel organizers
- Cosmetic pouches
10. Footwear (Casual & Indoor)
Yiwu has a growing range of casual shoes, sandals, slippers, and indoor footwear — ideal for low-cost retail markets.
Bonus Tip: You can find custom branding options if you want to create your own shoe brand.
How to Choose the Right Products to Import
Not every Yiwu product suits every market. Here are some tips for choosing the best products from Yiwu for B2B importers like you:
- Know your target market. What are the current trends and demands in your region?
- Start with low-risk items. Focus on small, non-electronic items with high turnover.
- Request samples first. Always test the product quality before placing a large order.
- Check shipping costs. Factor in size, weight, and packaging.
- Look for suppliers with export experience. They understand international standards.
Where to Find These Products in Yiwu Market
The Yiwu International Trade City is divided into five districts, each with specialized product categories:
- District 1: Jewelry, accessories, toys, artificial flowers
- District 2: Luggage, hardware tools, electronics accessories
- District 3: Stationery, cosmetics, home decor
- District 4: Shoes, fabrics, daily-use items
- District 5: Imported goods, e-commerce suppliers
Final Thoughts
If you’re a B2B buyer, the best products from Yiwu for B2B importers are not just about low prices—they’re about consistency, scalability, and trend appeal. From fashion and toys to home goods and electronics accessories, Yiwu offers nearly unlimited product options for resellers and wholesalers.
To maximize success, partner with a trusted Yiwu sourcing agent who can help you negotiate prices, inspect product quality, and manage shipping.
📩 Need Help Importing from Yiwu?
We’re a professional Yiwu sourcing agent with over 10 years of experience helping B2B buyers source the best products from China.
👉 [Contact Us on WhatsApp] or get a Free Quote Today!
